Monday, February 1, 2010

Reducing Packaging

A major retailer recently announced an initiative to reduce the amount of packaging used around the products it sells. In many aspects, including reduction, the type of packaging used is just as important. Sustainable choices are usually well intentioned, however, the methods and processes around them should also be considered. For example, why do so many USB drives come delivered in a vinyl pouch? This is true even for eco friendly USB flash drives made from sustainable bamboo casings. Does this sound logical? It all comes down to cost without consideration of environmental impact. It’s cheaper to manufacture and ship from China in a landfill destined vinyl pouch than in a recycled/recyclable box. Find out how your promotional items are being packaged. Demand either no packaging or recycled/recyclable packaging. Suppliers and manufacturers, make sure not to send a mixed message. Consider the packaging as part of the environmentally friendly item. It may make or break your reputation as a viable source of “green” products. Eco Promotional Products, Inc. – www.ecopromotionsonline.com helps educate suppliers and manufactures to be smarter about packaging. Make a difference and demand eco-friendly packaging. Even if it costs you a little extra, it will save you loads in credibility.
Regarding Vinyl, specifically V (Vinyl) or PVC (Polyvinyl Chloride), vinyl is not
recycled as much as other plastics by traditional recycling centers. V/PVC may contain chlorine and emit dangerous dioxins.

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